✦Our Mission✦

We Build Tools That
Give Attention Back.

FocusScore exists because the attention economy is rigged — and people deserve tools that help them fight back with data, not willpower.

Where we are today · July 2026
Months building8
Platforms tracked7
Avg. 4-week lift+31pts
Cost to start£0

Based on anonymised aggregate data. Individual results vary.

Jan 2026
Started building
7
Platforms supported
0
Data sold. Ever.
£0
Cost to get started
✦Why We Built FocusScore✦

The Attention Economy
Has a £700B Problem

The average person now spends 6+ hours per day on digital media. Social media platforms employ thousands of engineers specifically to maximise the time you spend scrolling — even when that time makes you feel worse.

Existing tools either block everything (punitive, doesn't last) or track everything (compromises your privacy). Neither gives you what you actually need: objective, private data about your own attention.

We built FocusScore in January 2026 to answer one question: “Right now, how focused am I actually being?”

Not judged by how you feel (unreliable), not estimated by time spent (too blunt) — but measured by your actual behaviour patterns in real time, computed locally, with zero data sold.

Our thesis: when people have accurate, private, real-time data about their own attention, they naturally make better choices — without needing to be blocked or shamed.
The metric

What is a Focus Score?

Direct answer: A Focus Score is a number from 0 to 100 that measures how focused vs. distracted your online behaviour is. It’s computed in real time from five behavioural signals — watch time, short-form (Shorts/Reels) consumption, tab-switching, scroll speed, and idle time. Above 80 is peak, intentional browsing; below 40 means the algorithm has captured your attention.

How it’s calculated

Long-form watch time35%
Short-form ratio30%
Tab-switching20%
Scroll speed10%
Idle-to-active ratio5%

What each range means

80–100Peak Focus
60–79Focused
40–59Developing
20–39Scattered
0–19Distracted
✦Our Values✦

What We Believe In

Four principles that shape every product decision we make.

🔒

Privacy is Non-Negotiable

We built FocusScore because we were sick of 'productivity' apps that harvest personal data. Everything is computed locally in your browser. We will never sell your data — to anyone, ever.

📊

Measurement Before Judgement

You cannot improve what you cannot measure. FocusScore gives you objective numbers so you can make informed decisions about your attention — without guilt or shame.

🧠

Built on Real Research

Our scoring methodology is grounded in attention research. The five signals we measure (watch time, Shorts ratio, tab-switching, scroll speed, idle time) are validated markers of focused vs. distracted engagement.

🌍

Accessible to Everyone

The attention economy disproportionately affects people who cannot afford expensive productivity tools. FocusScore is, and always will be, free at its core.

✦Our Story✦

6 Months. One Goal.

From a blank editor in January 2026 to a live product used by real people every day.

Jan2026
The Problem Identified
✓ Done
We started with a single question: can we measure attention quality objectively, privately, and in real time? No existing tool did this. We decided to build it.
Feb2026
First Scoring Engine
✓ Done
Built the first version of the Focus Score algorithm tracking 3 signals (watch time, Shorts ratio, tab-switching) on YouTube. The prototype ran entirely in-browser with no backend.
Mar2026
Beta Testing — 50 Users
✓ Done
Shipped the extension to 50 early testers. Average Focus Score improvement after 4 weeks: +31 points. The Shorts blocker emerged as the single highest-impact feature.
Apr2026
6-Platform Expansion
✓ Done
Expanded tracking from YouTube-only to Facebook, Instagram, Reddit, Twitter/X, and LinkedIn. Added the AI-powered weekly focus report via Groq.
May2026
Public Launch
✓ Done
Opened FocusScore to the public on the Chrome Web Store. Launched the web dashboard with 30-day history, before/after view, and topic breakdown.
Jun2026
Dashboard & AI Reports
✓ Done
Shipped the full web dashboard with real-time score ring, platform analytics, 30-day history chart, and AI-generated focus insights. All data securely stored for future Pro unlock.
Sep2026
TikTok — the Seventh Platform
✓ Done
Added TikTok across the extension and the Android app. It needed a different shape: everywhere else short-form video is one surface inside a larger site and can simply be exited, but here it is the whole product, so TikTok gets daily caps and a mindful pause instead of an exit-the-feed control.
2026+
What's Coming
Coming
Firefox & Safari support, membership plans for families, teams and schools, unlimited history with daily AI coaching, and a deeper scoring model that learns your personal focus baseline.
✦Radical Transparency✦

We Practice What
We Preach

We believe in building trust through transparency — not marketing copy. That means being honest about what we collect, why, and what we do with it.

✓All scoring happens locally in your browser — not on our servers
✓Only anonymised score + session metadata is ever transmitted
✓Zero data sold — ever. Our business model is Pro subscriptions, not data
✓Full data export and permanent deletion available any time from your dashboard
✓GDPR and CCPA compliant. You own your data, full stop
✦Get Started✦

Ready to Own
Your Attention?

FocusScore is free. No credit card. No data selling. Just clear, honest data about your own focus.

Add to Chrome — FreeContact Us →